Senior Product & Tech Leadership, On Demand.
Helping founders make better product, technology, AI, and execution decisions — without hiring full-time leadership too early. Led by Anshul Bagai — 27+ years across startups, SaaS, fintech, AI adoption, engineering leadership, and global delivery.
Walk away with 3 clear recommendations you can use immediately.
Why AB Studio Exists
AB Studio was created for founders who need senior product and technology judgment before decisions become expensive.
Many founders do not need a traditional development agency at the start. They first need to validate the idea, define the right MVP scope, build a practical roadmap, make better technology decisions, and align product, technology, and GTM direction.
This is not a traditional development agency. AB Studio works as a senior product and technology leadership partner for founders who need clarity, direction, and execution discipline.
- Validate the Idea
- Define MVP Scope
- Build the Product Roadmap
- Make Better Technology Decisions
- Align Product, Tech & GTM
Outcome-based work focused on clearer decisions, sharper scope, reduced waste, better execution, and faster movement from idea to a product that can be tested, shipped, sold, or scaled.
Led by Anshul Bagai
Anshul Bagai is a product and technology leader, US Patent holder, and former CTO / VP Engineering with 27+ years of experience across startups, SaaS, fintech, AI adoption, engineering leadership, and global delivery.
He has worked with founders, CXOs, business teams, and engineering teams to turn ideas, roadmaps, and complex technology decisions into production-ready products.
Business Outcomes
What Partners Say
Real execution, delivery, and leadership feedback from product, fintech, and technology engagements.
"Anshul's leadership was instrumental in getting our cross-border remittance platform live on both web and mobile. He didn't just manage the roadmap; his team drove transformative advancements in our treasury and operations management back-end, turning a complex vision into a secure, production-ready product."
"Anshul brings the rare combination of product thinking, technology depth, and delivery discipline. He is able to work with founders, business teams, and engineering teams without losing sight of what needs to ship."
"His ability to simplify complex technology decisions helped us move faster with more confidence. From architecture discussions to execution risks, Anshul brought clarity where the team needed senior judgment."
Note: To respect client confidentiality and strict data NDAs, specific company names and executive identities have been anonymized.
Our Services
Senior leadership and execution support across product, technology, AI, and delivery.
Fractional CTO
Technology leadership for founders who need clear architecture, stronger engineering direction, better vendor control, and cleaner delivery decisions.
Learn MoreFractional CPO
Product leadership for founders who need idea validation, sharper MVP scope, roadmap clarity, feature prioritization, and build / hold / stop decisions.
Learn MoreFractional CAIO
AI leadership for product and teams - assess real AI use cases, automate workflows, shape product AI features, and reduce wasted AI spend.
Learn MoreTechnical Advisory
Independent review of your product, technology, architecture, delivery risks, vendor choices, and build-vs-buy decisions before more budget gets committed.
Learn MoreBuild & Ship
Turn a validated idea, product brief, or roadmap into a working product with end-to-end responsibility for product oversight, technical direction, and execution.
Learn More